A look at kaloutas.com from the outside

The short version

1. The site is well built, busy and current. Keep the system it runs on. Nothing here needs a rebuild; it is settings and copy inside what you already have.
2. The biggest issues are about being found: some pages tell Google the wrong office, several services have two or three competing pages, and there is no structured data. Those are the fixes I would do first.
3. A handful of facts on the site disagree with each other (square footage, office list, years in business, team titles). A careful buyer at a pharma or aerospace plant will notice.
4. The rest is housekeeping: typos, a stale testimonial, odd characters in the text.
5. As a bonus, I put together 25 New England plants in your three industries that are not on your client wall, in case it is useful to your sales team.

• Every page I checked has a title, description, canonical and share image. That is more than most contractor sites manage.
• Facility Rockstars is at 136 episodes and current (episode 136 went up October 22, every Thursday before that). That is a real asset and rare in your trade.
• Kaloutas TV has about 210 videos and the blog about 360 posts. There is a lot of material to work with.
• Testimonials are named, with titles and companies, and the client logo wall is strong.
• Measurement is in place: Google Tag Manager, Google Ads conversion tracking, the LinkedIn Insight tag and a retargeting pixel.
• Craft CMS with the SEOmatic plugin is a good platform. Most of the fixes below are switches and fields inside SEOmatic.

1. The North Andover page, your headquarters, describes you to Google as "Providence's premier painting and flooring contractor." It was copied from the Rhode Island page. /locations/north-andover-ma, meta description and share description
2. Two pages each for New Hampshire and Providence. Google is told one of each is the duplicate, but the site's own links point to the duplicates, which sends Google mixed signals. /locations/newington and /locations/newington-nh; /locations/providence and /locations/providence-ri. The footer links "Newington, NH" to one and "Portsmouth, NH" to the other.
3. Newington or Portsmouth? On both NH pages the title, address and map say Newington; the headline, description and body say Portsmouth. Every page's footer calls it Portsmouth. /locations/newington, /locations/newington-nh, site footer
4. The office list does not match the footer. The Locations page lists Worcester, Peabody, Portland, Hartford, Holbrook and North Andover. The footer on every page lists Providence, Newington, Worcester, Stoughton, Portsmouth, Hartford, Portland and North Andover. Three offices are labeled with a town other than the street address (Worcester is in Auburn, Portland is in Gorham, Hartford is in Plainville). No office has its own phone or hours. /locations versus the site footer
5. Two competing epoxy pages, each telling Google it is the main one. When Google cannot pick, it often ranks neither well. One is titled "Kaloutas | Kaloutas." /services/epoxy-flooring and /industrial-flooring/epoxy-floor-coverings
6. Same for fireproofing (two pages) and containment (three pages). The menu links one fireproofing page and the footer links the other. /industrial-fireproofing and /fire-resistive-and-intumescent-paint-coatings-services; /industrial-containment-services, /industrial-cleaning/space-containment-services and /facility-maintenance/industrial-containment-services-contractor
7. No structured data on any page. That is the code that tells Google "this is a business, these are its offices, this is a service, this is a podcast episode." SEOmatic produces it; it looks switched off or unfilled. every page I checked (28 pages)
8. The home page title says "in Boston." There is no Boston office, and buyers search by the towns you are actually in. home page title
9. Service areas differ from page to page: MA, RI and NH only; MA, CT, RI and NH; six states including Vermont; Bedford, NH. None match the office list. /commercial-painting, /facility-maintenance, /industrial-fireproofing, /commercial-caulking-services, /industrial-painting, /about/working-with-us
10. The blog has no dates anywhere: not on the list, not on the posts, not in the code. About 360 posts, and neither readers nor Google can tell a 2020 post from a 2026 one. Several mention 2020 and 2021. /blog and every post
11. Page titles cut off with a literal "..." in the code, and the brand doubled on others ("| Kaloutas | Kaloutas"). Google shows these as written. "...": /food-and-bev, /pharma-and-life-sciences, /locations/newington, /locations/north-andover-ma, blog posts, podcast episodes. Doubled: /industrial-painting, /industrial-flooring/epoxy-floor-coverings, /locations/providence
12. On the Food and Pharma pages the headline itself includes "| Kaloutas" because the Google title was pasted into the headline. /food-and-bev, /pharma-and-life-sciences
13. Meta descriptions that say "Click here," one that is only 53 characters, and several cut off mid-sentence. "Click here": /commercial-painting, /industrial-painting, /services/epoxy-flooring, epoxy-floor-coverings. Short: /careers. Cut off: /industrial-fireproofing, /facilityrockstars, /team/jay-culbert
14. Image descriptions (alt text): gallery photos reuse the page headline, many images have none, and "Kaloutas Homepage" is used on pages that are not the home page. This affects Google Images and screen readers. service pages, especially /industrial-flooring, /facility-maintenance, /commercial-caulking-services
15. A "please wait while your request is being verified" screen came up every time on five pages. If that also fires for Google or for a buyer on a corporate network, those pages are invisible to them. Worth asking whoever runs your firewall which rule triggers it. /aerospace-and-defense, /leave-us-a-review, /team/james-kaloutas, one podcast episode, one blog list page

16. The Industrial Flooring page says "over 10 million square feet" installed, and a few lines down, "over 3,000,000 square feet." Pick one and use it everywhere. /industrial-flooring
17. "Since 1987" sits next to "over 30 years" in the footer of every page. It is 39 years. site footer, home page, About
18. The testimonial carousel on almost every page includes a U-Haul quote looking forward to working with you "in the spring of 2014." home page and nearly every page with the carousel; also /testimonials
19. On the Industrial Cleaning page, a quote praising Jay Culbert is attributed to the wrong person (Nora Pepper's name follows a different quote). /industrial-cleaning
20. On the team page, at least five people have one title in the text and a different one in the photo description, so two staff lists are being kept: Elisha Prata, Jason Nicastro, Justin Bendzewicz, John Lydon and Ray Boudreau. You appear as both "Jim" and "James." /team and every team profile's grid
21. The company is "Kaloutas" on the site but "Kaloutas Painting" on Facebook, LinkedIn and Google Maps, and "kaloutas88" on Instagram. One heading on Careers reads "Careers at kaloutas painting." site footer social links, /careers

22. A heading on most pages reads "What Make Kaloutas Different?" and sits right after "What Sets Kaloutas Apart," which says the same thing. home, About, most service pages
23. Hidden hyphenation characters sit inside words across the site ("Indus-tri-al," "Hart-ford"). Copy a paragraph and the words come out broken; some screen readers stumble on them too. every page
24. The phone number is typed with math minus signs instead of hyphens in places (978−532−1414), and appears three different ways. Some phones will not tap-to-dial the minus version. /industrial-fireproofing, /food-and-bev, /pharma-and-life-sciences and others
25. "A.S.S." is listed as a service on both industry pages with no explanation. Spell it out. /food-and-bev, /pharma-and-life-sciences
26. Blog teaser cards on every page repeat the post title twice and end with the word "[continue]." every page with the blog carousel
27. Small code leftovers on every page: the Twitter author tag is a bare "@", there is an empty link in the header, and at least one page's share image uses http instead of https. every page; share image on /industrial-painting
28. The estimate form is loaded by a script, not written into the page, so I could not see it to check that it submits or where it lands. Worth a test on a phone. /estimate and every "Get an Estimate" section

• Directory sites still list you in Peabody, including Blue Book, Levelset and NAICS business listings. Your Angi link on the site also goes to a Peabody listing. Google uses these listings to confirm where a business is.
• On a search for "industrial epoxy flooring contractor Massachusetts," Kaloutas was not on the first page; directory sites were. One search is not a ranking report, but flooring is a service where being found by town matters.
• The site shows review links for Birdeye, Google (through a tinyurl), TopRatedLocal, Houzz and Angi. Houzz and Angi are mostly homeowner sites. Pointing reviewers to Google first helps the most.

• Whether the site has a robots file and a sitemap, and what they say. SEOmatic normally creates both.
• Whether a mistyped address shows a real "page not found" or quietly loads the home page.
• Whether kaloutas.com without the www forwards to www.kaloutas.com.
• The five pages behind the verification screen (listed in item 15).
• Whether the estimate form submits and where it goes.
• Google Analytics: it may be inside Tag Manager, which I cannot see from outside.

Open the list. Pharma, food and beverage, and aerospace facilities across New England, none of them on your client wall. Address, main line, what they make, the nearest Kaloutas office, and the public source for every field. Built from company websites and public records only. Yours to keep.